Everybody could do with some more game sales data

  Christophe De bont        23/09/2020

So you have finally launched your game. Congratulations! In the aftermath of hitting a digital store, you’re getting all kinds of sales data. You sold 3000 copies of your game in your first week on Steam? That’s great! Isn’t it?

Truth is, it’s really hard to tell. Sure, you can do the math based on your own projections, but that doesn’t tell you anything about how your game is performing compared to other games out there. Precious business information you could draw important lessons from. That’s why ISFE and Belgian Games are building towards a comprehensive summary of digital game sales data in Belgium and Europe. And that’s why you really should think about sharing yours.

We realise this is a big ask so let us put your mind at ease. First of all, there’s already 3000 studios, big and small, that share their data with the GSD platform. Next, it’s both a painless and cheap process. With your consent, your data is being gathered automatically from the participating sales platforms (all the big platforms except for Nintendo are currently on board). It is then processed and enriched by the competent B2Boost data analysts, who have been appointed by ISFE specifically for this mission.

Part of that information goes public, but most insights are for your eyes only. Participating studios get a weekly report that provides a wealth of market research data that’s nowhere else to be found. Since the principle is based around sharing data in order to provide game studios with even more useful data, prices for data analysis are kept really low.

The fees are calculated based on the revenue of your studio as well. While we can’t share specifics, we can say a lot of Belgian Games members will be able to sign up for next to nothing. Please reach out to David Osorio should you have any questions about the project or the applicable fees.

This is a unique opportunity to access and analyse full game downloads digital sales data, as part of a painless and cheap process. Help us and ISFE map local and European game sales, while getting a ton of useful data yourself. Sounds like a win-win in our book.