One year after its inception, the Belgian gaming platform OJOO has secured a 1 million euro cash injection to boost its international expansion. “With this investment we can take OJOO to the next level”, says Founder and CEO Peter Symons. “We can’t wait to bring the power and joy of OJOO to people around the world”, adds private investor Bert Pauwels.
OJOO is a free mobile app for iOS, Android and Windows users. With OJOO, you can download location-based city games, museum tours, scavenger hunts and tourism apps from all over the world. OJOO uses GPS signals and beacons to guide you through a game and to provide on-site facts, intriguing stories and fun challenges based on your geographical position in the game.
“It is our goal to gamify the world”, says Peter Symons. “OJOO has the potential to change the way we experience and interact with the world around us.” Symons has a knack for taking promising ideas to market; he was previously involved with the development and marketing of Twoo, a multi-million dollar Belgian social networking company.
OJOO will use the new cash injection to further expand the Ghent headquarters and its international development and marketing team. In the next few months, the development team will release a web editor and a mobile editor that will allow everyone with a smartphone or a tablet to create, publish and sell personalized mobile games and apps with the touch of a button.