Christophe De bont 
19/04/2019
It’s Good Friday today, the day we remember a young man dying in agony and somehow thought “good” was the best way to describe that. In an attempt to make this miraculous day even better, let’s catch up with longtime FLEGA member Cartamundi Digital, who know a thing or two about telling stories themselves.
For those not in the loop: Cartamundi Digital is the digital division of Cartamundi, the world’s biggest manufacturer and distributor of playing cards and board games. Back in 2007, the company was founded by CEO Jelle Van de Velde and technical manager Kris Carron as Playlane. The company enjoyed enormous success with Fundels, an application to bring existing picture books to life.
At a time when Playlane wanted to start operating abroad and Cartamundi wanted to keep up with digital innovation, all cards fell into place and Playlane was acquired in 2013. Anno 2019, the company has morphed into a global family of digital storytellers and game designers. Firmly believing that a digital experience can make a physical activity more engaging and magical, they’ve become masters in crafting hybrid experiences.
Next to the continuing development on Fundels, which has grown into the company’s educational branch featuring a lot of different products that make learning to read more fun, they also helped come to life exciting events such as Vossen, an interactive exhibition highlighting the rich heritage of Flemish folk tale Reynard the Fox. They also gamified the Techpeditie expo, where imec introduced visitors to the newest technological innovations.
