In 2006 business developer Frederiek Pascal and designer Dries Schaballie noticed that the nature of marketing was rapidly changing with the arrival of new consumer technologies. To be able to work at the forefront of this exciting technological revolution, they co-founded Sevenedge, a creative studio focused on digital innovation, based in Temse (near Sint-Niklaas).
Just like the technologies they embrace, Sevenedge is constantly evolving. With a background in traditional marketing, they know how to seamlessly integrate new technologies into the marketing strategies of their clients. They are perfectionists, with an eye for detail, always on the lookout for the next big thing to wrap their heads around. They love to push the boundaries of the digital world, which has brought them closer and closer to the world of gaming, and VR in particular.
Last year they developed VR City in collaboration with the city of Bruges, an impressive VR-experience that uses a custom Historium Google Cardboard in combination with an application that runs in-browser (via a mobile only website) on smartphones. The app lets you discover 6 locations of the city of Bruges in its golden age (12th to 14th century) while you are gently strolling through the city in our own day and age. The experience was received well (and featured on the VTM news), which made Sevenedge eager to delve deeper into the new medium. 2016 will be an important year for the team, with loads of projects in the realm of VR and games as a whole.