No matter how good your game is, your choice of business model can make all the difference between success and failure. What are the advantages and disadvantages of the frequently used business models in the gaming industry? How will your choice of business model effect your game and your business? And are there ways to innovate your business model?

Gaminglab is a partnership between Flega and Flanders DC. Theory and practice will be mixed. This lab will be presented in English. The event is open to everyone and tickets are free, but you need to register in advance to be able to attend.

Program

14:00 – 14:30: registration & welcome

14:00 – 15:00: an overview of business models in gaming by Christophe Benoit, Researching Gaming, Design and Technology at Erasmushogeschool Brussels. Mr. Benoit will focus his presentation on practical examples of different models like freemium, non-freemium and game goods and the psychology behind them. He will also talk about popular gamification theories like the Fun Theory by Nicole Lazarro and the Core Drives by Yu-kai.

15:00 – 15:15: coffee break

15:15 – 17:00: how to use the Business Model Canvas to think about your business model by Carlo Vuijlsteke, Sr. Project Manager at Flanders DC. Mr. Vuijlsteke will be giving a workshop that will teach game developers how to create a useful businessplan.

The following subjects will be tackled: business model vs business plan; how to develop a business model for your game; how to make a business plan for your game; finance plan vs a financeable plan: what does a funder/investor look at? Financial projections: where to start? Finance mix + when/at what stage?

17:00 – 18:00: network drink