VAF|GAME has been an important force in driving the evolution and growth of our local games industry. Beefing up the total budget, introducing marketing support and stimulating diversity are just one of the many positive evolutions of recent years. But the next change could prove its most pivotal yet. Starting this year, commissions will be Continue reading →
With over 100 games releasing every day, reaching your target audience has never been more difficult. There’s more ways than ever to connect with players, but you’ll need a solid marketing approach to get the message across and convince consumers playing your game is worth their time. Game marketing never has been more important and Continue reading →