Who run the world? No Beyoncé, it ain’t girls! In terms of getting your game out there, it’s clearly influencers. Twitch streamers and YouTubers have become vital in games. But with so many of them and no deontology to keep them in check, how do you find the right one for your game?
It’s the primary question our proud member Adshot wants to answer for you. They built their influencing platform to match both game creators and advertisers with the perfect influencers for their game or brand. Since starting out, about 1500 gaming influencers with a combined reach of 70 million viewers worldwide have flocked to the platform. Most influencers are based in The Americas, Russia and Western Europe. That’s a lot of people that could be talking about your next game.
And the excellent thing is, all members of FLEGA, WALGA and ScreenBrussels can get up to three months of free access. This is how it works.
All companies get a free trial until 1st November. When you create a studio page where you can list your games, influencers on the platform can browse these and reach out to you. There’s two ways of doing this:
- Automated: you upload game keys that can be unlockd by influencers by performing certain actions, such as tweeting about the game with a certain hashtag or join a Discord server. The system automatically tracks whether the action has been completed and distributes keys accordingly.
- Assisted: if you like a more hands on approach , you can also hand out keys on a case by case basis. Influencers will have to specifically request a product or key and you can easily check their profile before giving your stuff away. Afterwards you’ll be able to easily track uploaded content created by the influencers and create reports to determine the success of your influencer campaign.
On top of that, BelgianGames members can request free advice from the Adshot experts to see how they can best use influencer marketing to promote their games. As a thank you for your time, you’ll get another two months of free access to the platform extra, so you can connect with influencers around the world for free until 1 January.