Christophe De bont 
01/05/2020The efforts of the games industry to help contain coronavirus are widespread, but we’d like to ask for your help once more. Following the example of our UK colleagues, we think it’s a great idea to support the Flemish #ikredlevens awareness campaign (link in Dutch) by including key messages in our local video games.
In times where more people than ever turn to video games for entertainment and social contact, this seems like an excellent opportunity for our developers to have a social impact while organically putting their games in the spotlight. It’s a win for everyone!
You don’t have to take our word for it either. Our proud member LuGus Studios have been encouraging their community to stay at home with simple messages like “Stay safe, play Liftoff” and double experience events. As a key player in the world of drone racing they also set up digital tournaments and want to replace cancelled physical events by organising free Liftoff weekends. The approach has paid off: since the start of the lockdown player activity has doubled.
There’s no hard rules or visual guidelines to follow, so you are free to weave the campaign in your game as you see fit. The focus is on following three key messages (check-check-check) and uses the hashtag #ikredlevens.
- stay home and wash your hands as often as possible
- keep in touch with older people through digital means only
- when in public, respect the social distance of 1,5 meter
While we appreciate not all developers are in the same position, we think it’s important to at least keep it in mind. Transforming challenge into opportunity, that’s what beating this crisis is all about after all.
