We all know Unity for its powerful development tools, but the guys at San Francisco also know a great deal about how to properly market games.
Darren Williams, Marketing Director of Unity, and Dan Adams, Unity’s Global PR Manager, talked about what works and what doesn’t in game marketing. This talk stems from Unite 2013 in Vancouver and we highly recommend it.
You can watch it right here and if you’re thirsty for more from Unity, than make sure to visit their Unite 2013 Archive.
Interested in developing games with Unity for Windows Phone 8 platforms? Check out the Unity Windows Store add-on or contact Microsoft for hands-on guidance at the special Microsoft and Unity meetups.